The Sweet Family

Singapore is well known internationally for it's great shopping. There is shopping mall after shopping mall here, and there are more being built as I write. Oh boy, and at this time of year the malls are in full swing. You wouldn't imagine there was an economic downturn by the amount of people shopping in Takashimaya today. Christmas carols are on a continuous loop, the Salvation Army brigade are ringing their little bells and there are Christmas decorations everywhere.

To kick start the whole Christmas season of consumer shopping was the Light-Up of the very disappointing Christmas Lights on Orchard Road. The lights are themed ‘A Sweet Christmas in Singapore’, and the decorations centre around the Sweet Family who live in Christmas Town and run a Sweet Shoppe.

I spotted the Sweet Family today right by the Singapore Visitors' Centre. They're celebrating Christmas in Singapore and spreading sweet cheer along Orchard Road and the Marina Bay. Mr and Mrs Sweet, their three children and pets appear on limited edition products such as squeeze doughnuts, chocolates and eco-friendly bags.

This is what is happening around Orchard Road:
  • Every Friday, Saturday and Sunday night from 7pm to 11pm, the Sweet Family members will be handing out free candy and take photos with shoppers.
  • There are sweet-making demonstrations in the sweet huts along Orchard Road where you can indulge in sweet treats like ice-cream or traditional Singaporean sweets like dragon beard and ting ting candy. A roving drummer band will also drum up festive spirits.
  • On 20 December, 2,000 participants will join in a mass “fun-athon” event where they will solve sweet-related puzzles along Orchard Road using clue cards. Besides that, shoppers can contribute to charity by helping to complete a 3m by 1.8m mosaic picture of the Sweet Family. For every donation, mock sweets will be added on to the mosaic display at Tong Building.
  • Nightly performances until 25th December at various locations along Orchard Road will feature choirs, mime performances, carolling and dance and amongst these will be performances by international cultural groups hailing from Brazil, Taiwan, Indonesia, Hawaii, Australia and the Philippines.
  • The colourful float parade (6:00 pm – 10:30 pm from December 19 to 24 / 3:00 pm – 11:00 pm on December 25) returns to spread festive cheer from the heartlands to Orchard Road.
  • There will be a Singing Christmas Tree at the Christmas Village at Plaza Singapura on Christmas Day, and the celebrations will culminate in a grand concert at 8pm in front of Ngee Ann City Civic Plaza.
  • The malls in the surrounding suburbs are also hosting various 'free' shows for children featuring such charcters as Hello Kitty, Elmo and the Tweenies. Have a look at this squido lense written by a local Singaporean mum for a schedule. For some of these shows you need to have spent a minimum amount in the mall, so check it out.


Andrea said... @ December 12, 2008 at 3:45 AM

We are soaking up every minute of our "cold" Christmas season here on the Texas Gulf Coast. It will be very interesting to go through the Christmas season with summer time temps.

Thanks for the Christmas updates. You may not know it but you are helping me pack... :)

Hope all is well with you and your family.

Melanie said... @ December 13, 2008 at 1:26 AM

Hello! I love your blog and try to read as much as I can! I am an American who just moved out to Singapore two months ago for my husband's job. We have a 13 month old daughter and I just have no idea what to do with her half the time. I enjoyed learning more about Orchard Road and what is coming up. THank you for the information and I will try to read more of your older posts to find activities for Juliana and I to enjoy together here in Singapore!

Anonymous said... @ December 20, 2008 at 11:46 PM

Thanks for this.. I was looking for info on the Snow at Tanglin and found your blog. Very useful!
2 things Id like to recommend that you can do together away from Orchard road so no crowds at least when we went.
1) Lobby of Pan Pacific Hotel there is a life-sized Gingerbread house made by the cooks there.
2) Lobby of Conrad Hotel nearby near Millenia Walk there is a Christmas Tree made of Teddy Bears. If you give $5 donation for Red Cross you can guess the number of bears for a chance to win a trip to Bali, and better yet get a free Christmas Teddy Bear just for guessing..

Happy HOlidays!

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